Today’s dominant identity model is back to front. Organisations have too much control of identity processes; this creates friction, weakens trust, and exposes both businesses and consumers to unnecessary risk. Ditto was launched with a clear, pragmatic vision – move the world toward a privacy-preserving, user-controlled future without losing sight of today’s reality. London – …
Gonzalo Alonso •
3 min read • Apr 23, 2026
